![]() The assumed expertise of the “architect” is a branding success for the profession. “And it really didn’t take that much time.” To be a faux architect, Art Vandelay did not have to design a thing, just project an architect-like coolness across his portly, balding countenance, in full denial of his core artlessness. “I designed the addition to the Guggenheim Museum,” he boasted at one point. Occasionally he was “Art Vandelay of Vandelay Industries, an exporter-importer,” but most memorably for me, George became “Art Vandelay, architect.” His desire for praise and happiness extended to inventing glamorous lives for himself: whale saver, Lothario, business executive. He had no “career,” let alone “mission,” beyond being the happiest George he could be-an impossible task, as it turned out. George Costanza was uniquely expressive of a life lived in complete ignorance of others. We often see our own desires first and foremost, vanity and self-aggrandisement chief among our values. We loved this because we are these people. In jail, their lives went on in egomaniacal denial, fully focused on themselves, independent of the circumstances. Its common theme, as epitomized by the final episode, was the comic self-absorption of the show’s four main characters.ĭuring that finale, Jerry, Elaine, George, and Kramer were thrown in jail for breaking the Good Samaritan Law by watching a crime against others rather than interceding. ![]() Why does it remain so popular? “A show about nothing” was really 180 22-minute mini-plays on our most mundane realities.
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